Black Friday deals

'Up to 50% off' or 3for2 on 1,000s of items

🗓️ Predicted from Monday 23 November till Monday 7 December

We're expecting Holland & Barrett to advertise an 'up to 50% off' Black Friday sale, like it did last year. We reckon it'll be online only again. Last year, over 3,900 items were included across health & wellness, beauty, food & drink and more, with about 1,700 of those on 3for2 rather than up to 50% off.

In 2025, the typical discount we spotted was 33% off and the maximum was 60% off.

20% off 1,000s of items, then up to 40% off (members only)

🗓️ Predicted from Monday 23 November till Tuesday 1 December

Last year, H&M offered its members (free to sign up) 20% off thousands of clothing and home items, with a minimum £30 spend. On Black Friday itself, this changed to up to 40% off selected items, again just for members, but without the minimum spend.

Then, on Cyber Monday, the advertised discount increased to up to 70% off selected items, ending at 8am the following day. So if you're willing to risk items selling out, it could pay to wait, though the products included may vary.

Mix of deals, such as a £20 voucher when you spend £100

🗓️ Predicted from Monday 23 November till Monday 30 November

We're expecting a mix of discounts and spend-based promotions. Last year, we saw a £20 voucher when spending £100, 30% off selected controllers, and up to 50% off selected games. Some of its strongest deals were linked to the Frasers Plus credit product, so make sure you're comfortable with the costs and risks of buy now, pay later before signing up.

20% off 1,000s of outlets, 40% off Dyson, 25% off Shark & Ninja

🗓️ Predicted from Friday 27 November till Monday 30 November

We're expecting an extra 20% off code, valid at selected eBay outlets when spending £10 or more. Last year, the code could be used at 4,600+ outlets, including Currys, Crampton & Moore and Debenhams. eBay also ran stronger retailer-specific offers, such as an extra 40% off the official Dyson outlet and 25% off the Shark and Ninja outlets.

1,000s of deals, eg, on indoor lighting & outdoor furniture

🗓️ Predicted from Thursday 12 November till Monday 30 November

While The Range launched its Black Friday sale at the end of October/start of November in previous years, it waited till mid-November last year, after running 'early bird' offers during the weeks before. We're predicting a similar approach this year.

Expect discounts on thousands of products, including indoor lighting, kitchen appliances and outdoor furniture. We spotted 15,000+ items in last year's sale, though our spot checks found many deals were price-matched or beaten by other retailers.

In 2025, the typical discount we spotted was 21% off and the maximum was 58% off.

20% or 25% off

🗓️ Predicted from Friday 20 November till Monday 30 November

Tu will likely have a blanket discount of 20% or 25% off. It should cover brands too – examples last year include FatFace, French Connection and Wallis – so if you find these brands don't have a good discount on for Black Friday, it's worth checking Sainsbury's Tu.

'Up to 50% off' sale

🗓️ Predicted from Wednesday 4 November till Monday 30 November

Pets at Home launched its Black Friday sale (or Black Furday as it calls it) on the first Wednesday in November last year, so it's likely to do the same this year. We're expecting up to 50% off 1,000+ selected items online and in stores. Last year, Pets at Home also added an extra 10% off code closer to Black Friday itself, so it could be worth holding out to see if this returns.

Various offers on bikes, tyres, dash cams & car seats

🗓️ Predicted from Thursday 5 November till Wednesday 2 December

Expect discounts on a range of motoring and cycling products, including bikes, tyres, dash cams and car seats. Last year there wasn't a sitewide sale, with offers varying by product. Deals included 50% off selected car cleaning products, up to 30% off selected electric bikes, and £100 off a front and rear dash cam bundle.

25% off selected men's & women's clothing, followed by kids' & homeware

🗓️ Predicted from Monday 9 November till Monday 30 November

Matalan kicked off its Black Friday sale earlier than we anticipated last year, so it could be later in 2026, but we think there's a good chance it'll stick to the earliy November launch.

You'll likely see 25% off selected men's and women's clothing initially, with Matalan expanding its discounts to include 25% off kids' and homeware closer to Black Friday. Last year, we saw it add new lines to its sale about a week before Black Friday itself.

'Up to 50% off', and extra discount codes possible

🗓️ Predicted from Sunday 15 November till Monday 30 November

We're expecting Gymshark to launch its Black Friday sale with 'up to 50% off'. Last year, we saw it offer an extra 25% off code closer to Black Friday, which could be stacked on top of its sale. If there's something you're after and you're not worried about it going out of stock, then it could be worth waiting for an additional discount.

In 2025, the typical discount we spotted was 26% off and the maximum was 70% off.

Discounts on selected devices, eg, Pixel phone

🗓️ Predicted from Thursday 12 November till Wednesday 2 December

Expect discounts on selected Google devices, including Pixel phones and smartwatches. It's unlikely to include the newest products, such as the Pixel 11 range, but last year we saw £200 off the Pixel 9 and £80 off the Pixel Watch 3, which were then Google's previous-generation flagship devices.

Up to £200 off vacuums, hair appliances, fans & more

🗓️ Predicted from Wednesday 28 October till Monday 30 November

Expect up to £200 off selected vacuums, hair appliances, fans and more. Last year, we found some items were marginally cheaper elsewhere, so it's always worth comparing prices. Interestingly, some discounted items at the start of the sale went back to full price before Black Friday itself, including the Airwrap i.d. multi-styler & dryer with diffuser. By Black Friday, only 16 products remained in the sale.

'Up to 50% off', including branded items

🗓️ Predicted from Wednesday 18 November till Monday 30 November

Expect up to 50% off selected items, though last year we did spot some products up to 75% off. In 2025, 1,800+ products were in the sale, including brands such as Tower, KitchenAid and Silentnight. If you're shopping for homeware or small appliances, it's worth checking early, as the range is usually much broader than many rival retailers' Black Friday sales.

In 2025, the typical discount we spotted was 27% off and the maximum was 75% off.

'Up to 50% off' selected sporting equipment‎

🗓️ Predicted from Monday 26 October till Monday 30 November

Decathlon traditionally launched its Black Friday sale in mid-November, but last year brought it forward by almost three weeks. We're not certain that'll become the new norm, but we reckon there's a good chance it'll stick with the earlier timing this year.

Expect advertised discounts of up to 50% off selected sports and fitness products, though last year we spotted some individual items reduced by as much as 70%. In recent years, Decathlon has also given email subscribers early access before opening the sale to everyone else.

Last year, 1,000+ items were included, such as trainers, treadmills and Garmin fitness watches. However, many were price-matched or cheaper elsewhere, so it's worth comparing prices before buying.

In 2025, the typical discount we spotted was 32% off and the maximum was 70% off.

Deals on home appliances & DIY from Hoover, Kärcher etc

🗓️ Predicted from Friday 30 October till Monday 30 November

B&Q's 2025 sale included over 10,000+ items, including power tools, furniture, lighting, and washing machines from brands such as Hoover, Kärcher, and Bosch. When we checked prices last year, some items were price-matched or cheaper elsewhere so be sure to check prices if there's something you want.

'Up to 50% off' selected items

🗓️ Predicted from Thursday 29 October till Monday 30 November

B&M is likely to offer up to 50% off selected items in-store. Last year, we saw around 70 items in its sale, including electricals, appliances, gadgets and toys, as well as brands such as Bosch, Disney, Marvel, Toshiba and Philips.

In 2025, the typical discount we spotted was 35% off and the maximum was 50% off.

Discounts on electricals and beauty

🗓️ Predicted from Wednesday 11 November till Thursday 3 December

Last year, Asda discounted hundreds of items for Black Friday, both in-store and online, including a £31 Tefal five-piece pan set (was £65), a £20 Remington hair dryer (was £50) and a £39 nine-litre air fryer (was £79). It also offered a £10 off £50+ discount code.

There were some cracking prices, but don't assume every Asda Black Friday deal is a winner. We found last year's sale was a mixed bag, so compare prices elsewhere before buying.

'Up to 50% off' 1,000s of items, boosting to 'up to 60% off'

🗓️ Predicted from Tuesday 17 November (up to 50% off), then from Friday 27 November for up to 60% off, till Monday 30 November

If the last two years are anything to go by, we'll initially see up to 50% off 1,000s of items for members of Adidas* adiClub (its free loyalty scheme). On Black Friday itself, the sale is likely to open up to all, and discounts could increase to as much as 60% off. Joining adiClub gives you first pick of sale stock, but if you're willing to risk items selling out, waiting until Black Friday could mean bigger discounts.

In 2025, the typical discount we spotted was 36% off and the maximum was 60% off.

12 days of deals on Ninja, Lego, Sonos & 1,000s more

🗓️ Predicted from Thursday 19 November till Monday 30 November

Expect discounts on 1,000s of items across home, electronics, beauty and fashion. Last year, we spotted the Ninja Creami, Lego Lord of the Rings, Sonos Ace headphones and a Philips coffee machine at their lowest-ever Amazon prices.

Overall, it's usually a mixed bag. Some deals may match or beat prices from its October Prime sale, particularly on Amazon's own devices such as Echo, Ring and Blink. Big retailers including Argos, Currys and John Lewis often price-match, so check if they're throwing in any extras before buying.

It's also likely we'll see an extra 20% off Amazon Resale* (cheap customer returns).

Discounts on 100s of items, lasting about four weeks

🗓️ Predicted from Wednesday 28 October till Monday 30 November

AO.com discounts hundreds of items for Black Friday, and we predict this'll be a month-long offering, with new deals dropping throughout. Last year, AO discounted 700+ products, including a Philips air fryer for £59, a Vax carpet cleaner for £182 and a KitchenAid stand mixer for £345. Most deals we checked were price-matched by rivals, so always compare prices before buying, and look out for retailer-specific perks, such as an extended warranty.

In 2025, the typical discount we spotted was 23% off and the maximum was 56% off.

'Free' gift card with purchase of an iPhone, MacBook & more

🗓️ Predicted from Friday 27 November till Monday 30 November

Apple is very likely to offer a gift card with selected product purchases again. While the gift card value has fluctuated, we expect it'll be closer to last year's max of £200. As an example, last year AirPods 4 got you a £20 gift card, iPad Air an £80 card, and a MacBook Pro got the top value card. This deal is particularly useful if you plan to make another Apple purchase, though you may find a bigger upfront saving elsewhere.

Here are the cheapest prices we've seen for these popular Apple products so far this year:

AirPods 4 £80 | AirPods 4 with Active Noise Cancelling £125 | AirPods Pro 3 £170 | Watch Series 11 £219 | MacBook Air M5 £990 | iPhone 16 £493

Daily deals followed by 'up to 70% off' everything on Black Friday

🗓️ Predicted from Tuesday 17 November till Monday 30 November

In the run up to Black Friday weekend, you'll likely see a few short-lived offers between 10% and 30% off before Asos launches its main sale over Black Friday weekend where discounts of 'up to 70% off' are likely. Last year, on Cyber Monday it dropped its sale to 'up to 25% off' 1,000s of styles, so it's probably best to buy early. The Asos sale can be a great way to get a discount on a branded item you can't find cheaper elsewhere.

In 2025, the typical discount we spotted was 44% off and the maximum was 78% off.

Discounts on fragrance, beauty, electricals & more, for a month

🗓️ Predicted from Wednesday 28 October till Monday 30 November

For the last two years, Boots has launched its Black Friday sale on the final Wednesday in October. Expect offers across fragrance, beauty, electricals and more. Last year, discounts ranged from 15% to 70% off.

If you spot something you want, it's probably not worth waiting until Black Friday itself, as we don't expect discounts to deepen. However, more products are likely to be added as Black Friday approaches. When last year's sale launched, over 3,200 products were discounted. By Black Friday, that had increased to more than 4,600.

Last year, we found Boots was competitively priced for fragrance, though other retailers often matched or beat its prices.

30% off 1,000+ full-price items

🗓️ Predicted from Monday 23 November (if signed up to its emails) or from Wednesday 25 November for all, till Monday 30 November

Disney Store tends to give early access to its Black Friday offer to its email subscribers (free to sign up) for about two days.

Expect 30% off selected items, including action figures, costumes, soft toys and more. Last year, over 1,000 products were included. The discount actually dropped to 25% off on Cyber Monday, so you're likely better off buying earlier in the sale rather than holding out for a bigger saving.

Many items are exclusive to Disney Store, but for those available elsewhere, it's worth comparing prices. Last year, we spotted some cheaper at other retailers, such as Amazon.

Deals on 100s of electricals, beauty, fragrance, home & more

🗓️ Predicted from Friday 30 October till Monday 30 November

We're likely to see varied discounts launching throughout the month, with deals on hundreds of products across electricals, beauty and fragrance. Last year, we spotted up to 20% off brands such as Yves Saint Laurent and Chanel.

Interestingly, some offers got weaker on Black Friday itself. For example, 'up to £300 off Samsung and LG TVs' became 'up to £200 off plus 10% off'. As most eligible TVs cost less than £1,000, it worked out worse for many shoppers.

John Lewis often includes an extended warranty for free on items such as TVs (five years) and electricals (two years), even when the price is the same at other retailers.

'Up to 50% off' EVERYTHING, plus additional codes

🗓️ Predicted from Thursday 12 November till Friday 4 December

We reckon La Redoute will advertise 'up to 50% off everything', though last year we did spot discounts as high as 70% off. It's a good place to look for brands such as Adidas, Converse, Tommy Jeans and Dr. Martens. It's worth keeping an eye out for additional discount codes – last year we spotted an extra 15% off selected products for a limited time.

In 2025, the typical discount we spotted was 48% off and the maximum was 70% off.

"Doesn't take part"... but has discounts on select departments/brands

🗓️ Predicted from Thursday 12 November till Monday 30 November

Despite telling us it doesn't take part in Black Friday, M&S routinely runs 'Unmissable Offers' across multiple departments. Last year, we saw 25% off beauty, up to 30% off selected brands, and a broader sale with up to 50% off, including brands such as Adidas, Sweaty Betty and Estée Lauder.

We found M&S was often among the cheapest retailers when these offers first launched, but once other retailers started their Black Friday sales, its deals were regularly beaten elsewhere.

'Up to 50% off' most items

🗓️ Predicted from Monday 16 November till Monday 30 November

Expect up to 50% off clothing, trainers and sportswear. Unlike the previous four years, Nike opened its Black Friday sale to non-members in 2025, offering discounts online and in stores. We'd like to think it won't revert to a members-only sale, but if you want to play it safe, Nike membership is free to join. Of course, many retailers sell Nike, so it's important to check deals elsewhere too.

In 2025, the typical discount we spotted was 33% off and the maximum was 50% off.

'Up to 30% off’ kitchen appliances

🗓️ Predicted from Wednesday 4 November till Monday 30 November

In 2025, Ninja offered 'up to 30% off' a selection of air fryers, BBQ grills and other appliances/cookware items. Many of the discounts we found last year were on limited edition colours, while other discounts only ran for a limited time and required a code. The price reductions we spotted were matched by other retailers when we checked prices.

If you don't mind a refurbished model, eBay often runs a Black Friday offer which includes the Ninja outlet*. Last year, we saw a 25% off code.

'Up to 35% off' selected products at its official website

🗓️ Predicted from Tuesday 3 November till Wednesday 2 December

For the last two years, Shark email subscribers (free to sign up) have been given early access to its Black Friday sale via a secret link and unique code in late October/early November, with the sale opening to all a day later.

Last year it offered discounts on a selection of items (about 70) including vacuums, spot cleaners, and fans. It was advertised as 'up to 35% off' and we spotted discounts of 12% to 44% off, with a typical discount of 30% off. Shark often price-matches other retailers, so discounts may deepen throughout November if other retailers offer better prices.

Black Friday 'specials' including £5 off £50 or £10 off £100 spend

🗓️ Predicted from Tuesday 17 November till Monday 30 November

In 2024 and 2025, Smyths toy stores offered £5 off when you spent £50 to £99.99, or £10 off when you spent £100 or more in-stores. It's previously ran other offers during Black Friday week, such as £5 off every £50 spent on Barbie products, buy one get one half-price on all board games, and 3for2 on Crayola products.

Extra 30% off clearance clothes, shoes & accessories

🗓️ Predicted from Friday 20 November till Tuesday 1 December

Last year, second-hand retailer Thrift+ offered an extra 30% off clearance items when spending £15 or more. The sale included clothing, shoes, bags and accessories, with considerably more choice in the women's section. Before buying, compare prices with other second-hand marketplaces such as eBay and Vinted, and remember to factor in delivery costs.