Jenny Keefe

Lead Writer

Jenny's experience

Jenny joined MSE in 2005 after degrees in literature and journalism. In an earlier life, she taught English in Japan.

A little more about Jenny

Jenny lives on the Essex seaside and is mum to two girls and a gecko. When she's not queueing for theatre day seats, she can be found thrifting, reading novels or scouring for free days out loopholes.

Jenny says...

"I love helping people save money, especially on things like days out with kids that might otherwise be hard to do right now. I also love shopping sustainably, and showing others how to buy and sell second-hand, be it on Vinted or eBay."

In the press

Money Saving Expert Martin Lewis shares his top tips for charity shops LiverpoolEcho

Martin Lewis' MSE shares online shopping trick for getting up to 50% off at Asos, H&M and more DailyRecord

Latest from Jenny Keefe

Everyone from the UK going to the USA, or just passing through, must fill out an Electronic System for Travel Authorisation (ESTA) form in advance. There's heightened security at the border, so it's crucial to ensure your travel docs are in order. This guide explains what an ESTA is, how to get it, what to be wary of and how to avoid paying more than the official $21-per-person fee.

3 July 2026

If you’re going abroad this summer, it’s worth knowing that at 24 out of the 29 big UK airports it’s not free to get dropped off at the terminal – ridiculously they charge to set someone down outside departures. Yet it’s often possible to avoid these fees by getting your steps in.

26 June 2026

Why not use your screen time to boost your coffers? You could earn £1,000s/year by clicking and swiping, with no special skill needed. This guide lists 20+ (legit) ways to make money online – you can get paid just to watch videos, write, search on Google, sell photos, make your own YouTube clips and much more.

16 June 2026

British Airways flight heading upwards in the air

9 June 2026

Whether you're a buyer, seller or voyeur, the web's a goldmine of info to find out anything you want about any property. From how much next door sold for to property heat maps, this guide lists 28 secret web weapons to do just that.

27 April 2026

From Etch-A-Sketches to espresso makers, thousands of top-quality goodies are available every day across the country... for FREE on giveaway websites such as Freecycle and Freegle.

21 April 2026

eBay is a mammoth marketplace with millions of goods. Most people just bid, but there's a range of hidden tools and tricks to help you track down uber-bargains. This guide has 41 tips, from auto-bidding to seal deals to more top ways to buy second-hand.

20 April 2026

It's one of the UK's most coveted private members' clubs for those with the right credentials. No, it's not Soho House, we're talking... Costco. But is it worth the hype? We've got 18 tips, from secret ways you may qualify without realising to how petrol savings alone can pay for the membership.

17 March 2026

Travelling by train can be expensive, so it's crucial to cut costs where you can, particularly with fares having risen by up to 4.6% last year. This guide has 17 ways to save, including how booking weeks (or even hours) ahead can bag the cheapest fares, when flexible season tickets win, how to split tickets, beat booking fees and much more.

26 January 2026

A man's hand placing an engagement ring onto a woman's hand.

The average UK wedding now costs a heartbreaking £20,700 according to Hitched.co.uk – but there are ways to cut back. If you are going ahead with a do, big or small, this guide has a host of cheap wedding ideas, including pre-loved bridal gown sites and cutting costs from ring to honeymoon.

16 January 2026

Airbnb and other sites could help make you £10,000s from letting your home or spare room. This is a crash course in safely renting out your spare room or entire property for short periods, from getting the best price to the right insurance.

13 January 2026

There's a collective 'GRRRRR' from parents about holiday price hikes when term ends – the cost of flights, hotels and package holidays always seems to rocket.

13 January 2026

Presents don't have to mean spending big bucks. Whether it's a promise to give your special someone a back rub, doing hated chores or babysitting for friends with little 'uns, your time could be the best present you ever give.

22 December 2025

A shop's job is to make money, and there's nowt wrong with that, but our job is to keep it in your pockets. So to help redress the balance, we've 10 things shops don't want you to know – many are insider secrets divulged by shop workers.

15 December 2025

This week marks 100 days to go until Christmas, so in order to avoid spending a fortune over the festive period you need to start planning now. This isn't about early celebration, it's about preparation. There are sackfuls of things you can do now to reduce the financial stress and avoid being skint in January.

4 December 2025

What seat would £10 buy you at a big West End show nowadays? You might expect to be right up in the gods, at best. Yet a host of West End shows offer drastically reduced tickets via free-to-enter lotteries. From A Streetcar Named Desire to A Little Life and Hamilton to Matilda, theatre lotteries give you the chance to buy seats that can cost £100+ (depending on the show) for just £10 to £25.

24 November 2025