Superdrug deals

Including Jimmy Choo & Calvin Klein perfumes. Many items cheaper elsewhere

Update 7.53am, Friday 28 November: Superdrug has added an extra 5% off code: BLACKFRIDAY5 which can be used on CeraVe, La Roche-Posay and Vichy until 11.59pm on Tuesday 2 December.

As we predicted, Superdrug is spreading Black Friday deals across a few weeks until Tuesday 2 December, though some deals may end sooner. It's flagged the discount as 'up to 55% off', which is lower than last year's 'up to 70% off'.

There are currently over 500 items in the sale, though we reckon Superdrug will likely add more as the month goes on. Unfortunately, all the items we found were cheaper elsewhere, showing how important it is to compare prices before buying.

Here are some duds we spotted on Wednesday 12 November:

• Dolce & Gabbana L'Imperatrice Eau De Toilette, 100ml – £32.50 (was £66). CHEAPER for £29.92 with code BEAUTY5 at Debenhams

• Jimmy Choo Flash Eau de Parfum, 60ml – £28.50 (was £58). CHEAPER for £27.50 at Lookfantastic

• Calvin Klein Euphoria Eau de Parfum for Women, 100ml – £35 (was £94). Slightly cheaper for £34 at Debenhams

• ErthSkin London Hydra Glow LED therapy set – £89.99 (this was reduced to £59.99 when the sale first started so we're disappointed to see it's gone up by £30. Normally £265). CHEAPER for £51.20 at Debenhams

What does ‘up to 55% off' mean?

• Minimum discount we spotted: 20%

• Maximum discount we spotted: 77%

• Typical discount based on 10 random items: 39%

Important: Don’t allow yourself to be taken in by the hype around Black Friday and be sucked into buying something you don’t need or can’t afford. Always do your own price comparisons to ensure you’re getting the best deal – don’t just take a retailer’s word for it.

See our full Black Friday 2025 analysis. Check Deals & Vouchers for more offers on now.

Including CeraVe, Oral-B and Shark. We're not impressed

As we predicted, Superdrug is spreading Black Friday deals across the whole of November, lasting until Tuesday 3 December.

Anyone can access these deals (last year it was only for Health & Beautycard holders). This year though, Superdrug has scrapped its Black Friday Price Guarantee, which meant that if you saw something you wanted, you didn't need to worry that it would be further-reduced later in November.

Some deals we found at 7.39am on Friday 29 November include:

• CeraVe Hydrating Cleanser with Hyaluronic Acid 236ml – £8.32, was £12.49. CHEAPER ELEWHERE for £7.91 at Amazon.

• Diesel Only the Brave Eau de Toilette 200ml – £49.50, was £99. Next cheapest, £47.02 at Amazon.

• Oral-B iO3 Blush Pink Electric Toothbrush with Travel Case – £49.95, was £159.99. Price matched at Amazon.

• Dr Botanicals Deep Pore Cleansing Green Clay Face Mask 50ml – £14.50, was £59.90. CHEAPER ELEWHERE for £11.60 at Debenhams

• Shark Flexstyle 4In1 Air Styler & Dryer Straight & Wavy Hair – £199.99, was £269.99. CHEAPER ELEWHERE for £179.99 at Amazon

What does ‘up to 70% off' mean?

Minimum discount we spotted: 5%
Maximum discount we spotted: 92%
Typical discount based on 10 random items: 37%

What is the discount based on: The Advertising Standards Agency has previously stated that at least 10% of items should be available at the 'up to' price. 

Important: Don’t allow yourself to be taken in by the hype around Black Friday and be sucked into buying something you don’t need or can’t afford. Always do your own price comparisons to ensure you’re getting the best deal – don’t just take a retailer’s word for it.

See our Black Friday 2024 guide for all our analysis. Check Deals & Vouchers for more latest offers on now.