High Street & online sales

Discount levels vary by department. Most items price-matched

Website: John Lewis
Start date: Thursday 25 December
Sale strength: 'Up to 50% off' selected home, tech, fashion, beauty and more
Likely to boost? Possibly in early January. We'll update here if it does.

Here are some examples we spotted:

• Men's Adidas VL Court 3.0 trainers – £30 (were £48). Price matched at Amazon

• Mushroom Rechargeable Dimmable Table Lamp – £49 (was £70)

• Perricone MD Cold Plasma Plus+ The Intensive Gel Mask, 59ml – £49.20 (was £82). CHEAPER for £24.60 at Lookfantastic

• Dyson Airwrap i.d. hair styler with case – £349 (was £479). Next cheapest (though only by 99p) at Amazon for £349.99

• Lumie Bodyclock Spark 100 Wake up to Daylight table lamp – £79.16 (was £99). Price matched at Amazon

What does 'up to 50% off' mean?

• Min discount we saw: 10%

• Max discount we saw: 60%

• Typical discount based on 10 random items: 34%

3,800+ items. Likely to boost

Website: Boots*
Start date (online): Wednesday 24 December
Start date (in-store): Friday 26 December
Sale strength: Up to 50% off
Likely to boost? Yes, to 70% off. It may also eventually boost to 90% off at the end of January

Here are some examples we spotted:

• Soap & Glory Just Pink-Credible three-piece set* – £10, was £20

• Gucci Flora Gorgeous Jasmine For Her Eau de Parfum, 50ml* – £59 (was £99). Price matched at Amazon

• Oral-B iO3 Blush Pink electric toothbrush + travel case* – £75 (was £160). CHEAPER for £58 at Currys

What does ‘up to 50% off' mean?

• Max discount we saw: 63%

• Min discount we saw: 20%

• Typical discount based on 10 random items: 35%

Click & Collect is £1.50 or free if you spend £15, and standard delivery's £3.95 or free if you spend £25.

Across 70,000 items

Website: Asos*
Start date: Monday 22 December
End date: It currently says the sale is on 'for a limited time', but we imagine it'll run into the first few weeks of January
Sale strength: Up to 70% off, when it started it was up to 60% off
Likely to boost? It has, though keep an eye out for short-lived discount codes between 10%-30% which you can often stack with the sale for a deeper saving. It could boost further come January.

Here are some examples we spotted:

• Men's mule slippers in brown marl* – £5.40 (were £18)

• Asos active square neck cap sleeve top* – £5 (was £20)

• Asos Design heavyweight oversized polo* – £6.60 (was £22)

• Topshop borg oversized hoodie in cream* – £11.25 (was £45) Out of stock

• Columbia Surplus Puffect puffer jacket in black* – £59.50 (was £170)

What does ‘up to 70% off’ mean?

• Max discount we spotted: 75%

• Min discount we spotted: 10%

• Typical discount based on 10 random items: 27%

Delivery's £4.50 or free if you're spending £40 or more. As it's a sale, stock is likely to be limited, so go quick if there's something you're after. Don't assume Asos is always cheapest, even in its sales – do your own price comparisons before buying.

Across women’s, men’s & kids'. Boosted from 'up to 50% off'

Website: New Look*
Sale strength: ‘Up to 70% off’
Likely to boost? The sale boosted from 'up to 50% off' to 'up to 70% off' on Monday 22 December. We don't normally see it boost any further, but as it strengthened the deal pre-Christmas instead of its normal post-Christmas boost, there's a chance it could deepen further in January

Here are some examples we spotted:

• Girls grey crew neck jumper* – £10 (was £18.99)

• Tan faux fur bomber jacket* – £35 (was £49.99)

• Mink collared long sleeve borg coat* – £30 (was £69.99)

• Tan faux fur midi coat* – £30 (was £69.99)

What does ‘up to 70% off’ mean?

• Max discount we spotted: 70%

• Min discount we spotted: 25%

• Typical discount based on 10 random items: 38%

Across clothing & homeware

Website: George at Asda
Start date (in-store & online): Wednesday 17 December
End date: Sunday 25 January
Sale strength: 'Up to 50% off'
Likely to boost? We think it's unlikely it'll deepen its discounts based on previous years.

Here are some examples we spotted:

• Black Scoville 10L dual-basket stackable air fryer – £59 (was £89)

• Tresemmé Airlight Volume 2-in-1 hair dryer brush – £29 ( was £65)

• Grey velvet sequin bow back midi column dress – £15 (was £30)

What does ‘up to 50% off’ mean?

• Max discount we spotted: 50%

• Min discount we spotted: 22%

• Typical discount based on 10 random items: 36%

Across women's, men's, kids' & home

Website: H&M*
Start date (via app only): Sunday 14 December
Start date (in-store & online): Monday 15 December
End date: While stocks last
Sale strength: 'Up to 70% off'
Likely to boost? It boosted to 'up to 70% off' from 'up to 50% off' on Wednesday 7 January, and we don't expect it to boost again

Here are some examples we spotted:

• Women's oversized polo-neck jumper* – £8 (was £27.99)

• Fine-knit collared dress* – £11 (was £37.99)

• Teddy-lined dog coat* – £8 (was £27.99)

What does ‘up to 70% off' mean?

• Max discount we spotted: 81%

• Min discount we spotted: 20%

• Typical discount based on 10 random items: 55%

Online, including footwear and clothing

You can find discounts of up to 50% at sportswear brand Puma* in its ongoing sale online. Delivery's £3.95. 

Items included in the sale are clearly marked and the discount will be automatically applied at the checkout, so there's no need for a code. 

As is the nature of sales, stock may be limited - so go quick if there's something you're after.