High Street & online sales

Across clothing, home, kids & more

Website: M&S*
Start date (online): Christmas Eve
Start date (in-store): Saturday 27 December
Sale strength: Up to 50% off, including brands
Likely to boost? We predict it will boost to 'up to 60% off' at the beginning of January, then again to 'up to 70% off' in mid-January.

Here are some examples we spotted:

• Loose fit lightweight parachute trousers* – £17.50 (were £35)

• Jacquard bow top* – £19 (was £38)

• White Stuff velvet floral scarf (purple mix)* – £19.50 (was £39). Next cheapest, £20 at John Lewis and White Stuff

• Padded bomber jacket* – £30 (was £60)

• Hush seam detail jersey top* – £37.50 (was £75). CHEAPER for £37 at Hush

What does ‘up to 50% off’ mean?

• Max discount we spotted: 50%

• Min discount we spotted: 20%

• Typical discount based on 10 random items: 44%

Across 60,000 items. Not likely to boost further

Website: Next
Start date (online): Wednesday 24 December at 4pm
Start date (in-store): Saturday 27 December
Sale strength: At least 50% off all sale items
Likely to boost? We think it's unlikely based on previous years

We're unable to link directly to individual items at Next's website, but a few strong deals we spotted include:

• Khaki green Essential swim shorts – £6 (were £15)

• Black leather cross strap footbed sandals – £19.50 (were £55)

• Black faux suede handheld bag – £16.50 (was £38)

• Stamford buttoned back sofa in plush chenille oyster – £805 (was £2,125)

What does ‘at least 50% off' mean?

• Max discount we spotted: 75%

• Min discount we spotted: 50%

• Typical discount based on 10 random items: 56%

Discount levels vary by department. Most items price-matched

Website: John Lewis
Start date: Thursday 25 December
Sale strength: 'Up to 50% off' selected home, tech, fashion, beauty and more
Likely to boost? Possibly in early January. We'll update here if it does.

Here are some examples we spotted:

• Men's Adidas VL Court 3.0 trainers – £30 (were £48). Price matched at Amazon

• Dyson Airwrap i.d. hair styler with case – £349 (was £479). Next cheapest (though only by 99p) at Amazon for £349.99

• Lumie Bodyclock Spark 100 Wake up to Daylight table lamp – £79.16 (was £99). Price matched at Amazon

What does 'up to 50% off' mean?

• Min discount we saw: 10%

• Max discount we saw: 60%

• Typical discount based on 10 random items: 34%

Online and in stores

Website: Dunelm*
Start date: Wednesday 24 December
End date: Sunday 18 January
Sale strength: Up to 50% off
Likely to boost? There could be more items added to the sale around the first week of January

Here are some examples we spotted:

• Fogarty 10.5 tog duvet (single) - £14 (was £28)

• Printed fleece electric throw - £17.50 (was £35)

What does ‘up to 50% off’ mean?

• Max discount we spotted: 75%

• Min discount we spotted: 20%

• Typical discount based on 10 random items: 31%

Delivery's free if you're spending over £60, otherwise it's £3.95 (excluding furniture and other large items), or you can collect in-store for free.

1000s of items. Includes Dyson, Sony & more

Website: Currys*
Start date: Friday 26 December
Sale strength: Up to 40% off on thousands of items
Likely to boost? We haven't seen Currys increase the discount on its sale in previous years, so we don't expect it to this year. However, Currys often price matches other retailers, so we could see selected items reduced further if a competitor has reduced its prices.

Here are some examples we spotted:

• Sony ULT FIELD 3 portable bluetooth speaker* – £99 (was £169)

• Bose QuietComfort wireless bluetooth noise-cancelling headphones* – £199 (was £299)

• Dyson Airstrait hair straightener* – £299 (was £449)

3,500+ items. Likely to boost

Website: Boots*
Start date (online): Wednesday 24 December
Start date (in-store): Friday 26 December
Sale strength: Up to 50% off
Likely to boost? Yes, to 70% off. It may also eventually boost to 90% off at the end of January

Here are some examples we spotted:

• Pixi + Hello Kitty Glow tonic, 250ml* – £9 (was £18). Next cheapest, £10.80 at Asos

• Soap & Glory Just Pink-Credible three-piece set* – £10 (was £20)

• Oral-B iO3 Blush Pink electric toothbrush + travel case* – £50 (was £160). CHEAPER for £47.99 at Amazon and Currys

• Dior J'adore Eau de Parfum, 50ml* – £85.60 (was £107). Price matched at Sephora

• Dior Sauvage Eau de Parfum, 100ml* – £97.60 (was £122). Next cheapest, £98 at John Lewis (with limited edition case)

What does ‘up to 50% off' mean?

• Max discount we saw: 63%

• Min discount we saw: 20%

• Typical discount based on 10 random items: 35%

Click & Collect is £1.50 or free if you spend £15, and standard delivery's £3.95 or free if you spend £25.

1,000s of items including tech, toys & homeware

Website: Argos
Start date (online & in-store): Monday 22 December
End date: Thursday 15 January
Sale strength: Up to 50% off
Likely to boost? We haven't seen Argos increase the discount on its sale in previous years, so we wouldn't expect it to this year. However, Argos often matches its prices with other retailers, so you could see items discounted further if a competitor reduces its prices.

Here are some examples we spotted:

• Skullcandy Crusher ANC 2 Sensory Bass headphones – £99.99 (was £129.99). Next cheapest, £129 at Currys and Very

• Lego Technic Lamborghini Revuelto Super Sports Car toy – £100 (was £160). Next cheapest, £119 at Amazon

• Ninja Zerostick stainless steel five-piece non-stick pan set – £139.99 (was £219.99). Next cheapest, £149.99 at Amazon

What does ‘up to 50% off’ mean?

• Max discount we spotted: 50%

• Min discount we spotted: 20%

• Typical discount based on 10 random items: 29%

Discounts on selected items. Not likely to boost further

Website: Ikea
Start date (online & in-store): Monday 22 December
End date: Sunday 18 January
Sale strength: Up to 60% off
Likely to boost? No

Here are some examples we spotted:

• Gift bag – 50p (were £2)

• Jute hanging basket – £4 (was £10)

• Slipcover for wing chair – £20 (was £50)

• Two-seat sofa – £199 (was £399)

What does ‘up to 60% off’ mean?

• Max discount we spotted: 75%

• Min discount we spotted: 6%

• Typical discount based on 10 random items: 31%

If you're ordering online, or you're ordering items too large for you to transport home yourself, delivery ranges from £5 to £45, depending on the size of your items (minimum spend for delivery is £15). Small parcel delivery is free if you're spending £60 or more.

Deals on mobiles, gaming and tech

Website: EE
Start date (online & in-store): Thursday 18 December
End date: Wednesday 29 January
Sale strength: EE don’t publish an overall headline discount, but we’ve seen a range of offers with most products reduced by about 20%-40%.
Likely to boost? No

Here are some examples we spotted:

Cheapest at EE:

• Ray-Ban Meta Wayfarer Polarised AI glasses – £239 (were £329)

Cheaper elsewhere:

• Google Pixel Buds Pro 2 – £170 (were £220). CHEAPER at Argos and Currys for £169

• PlayStation VR2 – £299.99 (was £399.99). CHEAPER at Currys for £299

Price-matched elsewhere:

• Fitbit Versa 4 smartwatch Sim-free – £129 (was £179). Price matched at Currys and Very

MSE discount analysis

• Max discount we spotted: 63%

• Min discount we spotted: 5%

• Typical discount based on 10 random items: 23%

Across 70,000 items

Website: Asos*
Start date: Monday 22 December
End date: It currently says the sale is on 'for a limited time', but we imagine it'll run into at least the first week of January
Sale strength: Up to 70% off, when it started it was up to 60% off
Likely to boost? It has, though keep an eye out for short-lived discount codes between 10%-30% which you can often stack with the sale for a deeper saving. It could boost further come January.

Here are some examples we spotted:

• Men's mule slippers in brown marl* – £5.40 (were £18)

• Topshop borg oversized hoodie in cream* – £11.25 (was £45)

• Columbia Surplus Puffect puffer jacket in black* – £59.50 (was £170)

What does ‘up to 70% off’ mean?

• Max discount we spotted: 75%

• Min discount we spotted: 10%

• Typical discount based on 10 random items: 27%

Delivery's £4.50 or free if you're spending £40 or more. As it's a sale, stock is likely to be limited, so go quick if there's something you're after. Don't assume Asos is always cheapest, even in its sales – do your own price comparisons before buying.

Across women’s, men’s & kids'. Boosted from 'up to 50% off'

Website: New Look*
Sale strength: ‘Up to 70% off’
Likely to boost? The sale boosted from 'up to 50% off' to 'up to 70% off' on Monday 22 January. We don't normally see it boost any further, but as it strengthened the deal pre-Christmas instead of its normal post-Christmas boost, there's a chance it could deepen further in January

Here are some examples we spotted:

• Girls grey crew neck jumper* – £10 (was £18.99)

• Tan faux fur bomber jacket* – £35 (was £49.99)

• Mink collared long sleeve borg coat* – £30 (was £69.99)

• Tan faux fur midi coat* – £30 (was £69.99)

What does ‘up to 70% off’ mean?

• Max discount we spotted: 70%

• Min discount we spotted: 25%

• Typical discount based on 10 random items: 38%

Eg, London to Antigua £375 return

Website: British Airways
Start date: Wednesday 17 December
End date: Tuesday 27 January

Sale strength: In comparison to its recent Black Friday sale, return fares between the UK and destinations in America (including New York and Los Angeles) are ever so slightly cheaper.

Similarly, its weekend European city breaks to Barcelona, Nice and Venice, which are priced at £159 per person, cost the same as its Black Friday sale. The sale only includes flights from Heathrow, Gatwick and London City airports, so no regional hubs.

British Airways says "advertised flight and holiday sale fares are discounted from the lowest price available in the 42 days before 17 December 2025". Flights and holidays are dynamically priced based on availability, which means discounts on fares and packages can fluctuate, so if there's a flight you're after, use tools such as Skyscanner and Google Flights to track prices. See our guide on how to find cheap flights for tips.

The January sale does include more long-haul destinations, such as Antigua, St Kitts and Kingston, compared to its Black Friday sale. The airline also has seven-night beach holiday packages to Malaga, Malta, and Mallorca from £299 per person.

Likely to boost? British Airways expanded the scope of its Black Friday sale after Cyber Monday to include economy fares to Europe, so the same could happen in its January sale. Currently, the sale only includes business class fares to Europe.

Here are some examples of deals we spotted on Monday 29 December:

• London Heathrow to Boston - from £373 return in January, February and March

• London Heathrow to New York - from £373 return in January, February and March

• London Gatwick to Antigua - from £375 return in February and March

• London Gatwick to Cancun - from £467 return in March

Across clothing & homeware

Website: George at Asda
Start date (in-store & online): Wednesday 17 December
End date: Sunday 25 January
Sale strength: 'Up to 50% off'
Likely to boost? We think it's unlikely it'll deepen its discounts based on previous years.

Here are some examples we spotted:

• Black Scoville 10L dual-basket stackable air fryer – £59 (was £89)

• Tresemmé Airlight Volume 2-in-1 hair dryer brush – £29 ( was £65)

• Grey velvet sequin bow back midi column dress – £15 (was £30)

What does ‘up to 50% off’ mean?

• Max discount we spotted: 50%

• Min discount we spotted: 22%

• Typical discount based on 10 random items: 36%

Including discounts on trainers, treadmills & fitness watches

Website: Decathlon
Start date (online & in stores): Monday 15 December
End date: Sunday 18 January
Sale strength: Up to 50% off 900+ items such as trainers, treadmills, and fitness watches from brands such as Adidas and Garmin
Likely to boost: Possibly in the new year

You can get an extra 10% off via the Decathlon app if you're spending more than £50 on products in the winter sale. Don't use this as an excuse to overspend, though – see it as an extra bonus if you were going to buy those sale items anyway.

Here are some good deals we found:

• Adidas Adilette sliders in black – £14.99 (was £29.99). Next cheapest, £25 at JD

• Quecha women’s waterproof hiking boots – £29.99 (were £49.99)

• Rockrider 29’’ mountain bike Explore 540 – £499.99 (was £749.99)

• Dreamscape men’s waterproof snowboard jacket – £99.99 (was £199.99)

• Kiprun KS900.2 women’s running shoes – £59.99 (were £119.99). Next cheapest, £89.96 at Alpine Trek

We found some items price-matched at other retailers, including:

• Garmin Forerunner 255 GPS smartwatch in slate grey – £199.99 (was £299.99). Price-matched at Argos

• Garmin Forerunner 55 PS watch – £119.99 (was £179.99). Price-matched at Amazon

What does 'up to 50% off' mean?

• Max discount we spotted: 75%

• Min discount we spotted: 1%

• Typical discount based on 10 random items: 34%

It's important to compare prices elsewhere to ensure you're getting the best possible deal.

Across women's, men's, kids' & home

Website: H&M*
Start date (via app only): Sunday 14 December
Start date (in-store & online): Monday 15 December
End date: While stocks last
Sale strength: 'Up to 50% off'
Likely to boost? Yes, keep an eye out early January. It could boost to 'up to 70% off' as it did last year.

Here are some examples we spotted:

• Kids' printed jersey top* – £1 (was £2.99)

• Women's oversized polo-neck jumper* – £8 (was £27.99)

• Teddy-lined dog coat* – £8 (was £27.99)

What does ‘up to 50%’ off mean?

• Max discount we spotted: 80%

• Min discount we spotted: 21%

• Typical discount based on 10 random items: 39%

Online, including footwear and clothing

You can find discounts of up to 50% at sportswear brand Puma* in its ongoing sale online. Delivery's £3.95. 

Items included in the sale are clearly marked and the discount will be automatically applied at the checkout, so there's no need for a code. 

As is the nature of sales, stock may be limited - so go quick if there's something you're after.