How to make a tweet/Facebook post go viral – 7 lessons from ‘You don’t need your polling card’

Last Wednesday, the day before the general election, I casually popped a little note on social media. That message exploded. I’ve had posts go viral before, but this was by far the biggest. So I thought it would be interesting to bash out the stats of the tweet, and try to explore why this message triggered the instinct...

PPI Twitter clinic questions and answers

I’m experimenting with live Twitter Q&A clinics on my Martin Lewis Twitter feed. Yesterday it was payment protection insurance (PPI) reclaiming, following the huge climb down by the banks – and their putting over £6 billion away to foot the bill.