How to make a tweet/Facebook post go viral – 7 lessons from ‘You don’t need your polling card’
Last Wednesday, the day before the general election, I casually popped a little note on social media. That message exploded. I’ve had posts go viral before, but this was by far the biggest. So I thought it would be interesting to bash out the stats of the tweet, and try to explore why this message triggered the instinct...
PPI Twitter clinic questions and answers
I’m experimenting with live Twitter Q&A clinics on my Martin Lewis Twitter feed. Yesterday it was payment protection insurance (PPI) reclaiming, following the huge climb down by the banks – and their putting over £6 billion away to foot the bill. So, I thought it would be useful to recap the answers here. This is a direct...
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Recent Blogs
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Martin Lewis: Is it unfair to charge loyal customers more?
19 November 2018
Should loyal customers be charged more than new ones? On the surface the answer is a simple no – but nothing is that simple. Many consumer marketplaces function because only some people embrace competition, and we need to work out what happens if we change that -
Martin Lewis: Are you an overdraft prisoner? How to escape it
9 November 2018
The old adage - that banks will lend you an umbrella when the sun shines, and ask for it back when it rains - feels like a modern reality for many with overdrafts -
Martin Lewis: How much should you save for your kids to go to university? (VIDEO)
6 November 2018
This is a warning for parents of all teenagers. Now over 50% of our young people go on to university. And while you commonly hear that you don’t need to pay for that upfront, it’s no longer true, there is a hidden parental contribution
