The real reason why companies offer ‘a month’s free trial’
These days a very common method to build a customer base for service industries, whether it’s Netflix, credit monitoring services or even Graze food boxes, is the ‘month’s free subscription’. The obvious reason why companies do this is the apathy dividend – in other words, the hope that they’ll gain as people simply forget to cancel for...
How would you describe Lidl? Is it really “poor food for poor people”?
The papers were full of it yesterday on the back of Lidl announcing sales of premium vintage and non-vintage wines such as Châteauneuf-du-Pape. All the messages were on about posh goods next to the usual tat. The phrase that came up time and time again was that "the firm is trying to move away from its poor...
The Calorie Saving Expert diet
Many MoneySaving techniques can be applied to dieting/healthy eating – I know, I do it myself. It’s all about adopting a ‘should I spend the calories?’ attitude… I’m writing this after a discussion on my regular Radio 5 Live Consumer Panel slot. While in the studio, the UK Chief Medical officer was interviewed and I got involved,...
Kit Kat Crunching Crime
While this may sound trivial, and indeed is, I need to admit horror at something my friend Richard did at our house over the weekend. He had a Kit Kat two finger packet, and instead of breaking it into fingers, simply bit across both fingers as if it was a single bar, entirely ignoring the Kit Kat’s...
Yo! All you can eat sushi – like a child in a sweetie shop
Last night Mrs MSE and I headed out to use the 40% off Yo! Sushi deal from the restaurant vouchers list. When we got to the restaurant in the Whiteleys Centre in Bayswater, frustratingly it was closed for a private function. As the voucher’s only valid on Tuesday and Wednesday nights, I asked if it was possible...
Pine nuts: strange taste warning…
This is perhaps the most bizarre blog I’ve ever written. Yet I thought I should warn people about pine nuts. For the last five days I’ve been complaining about a strange after-taste when I eat anything; it’s almost but not quite metallic. Having had a filling a couple of weeks ago I thought it might be that...
Hell’s Kitchen: I hate trifle. I didn’t hate this. That in itself is impressive
We had a trip to Hell’s Kitchen for dinner at the end of last week. Our table was right by the pass, meaning we got to watch Marco & the celebs cooking up close. Interesting to do, as you end up not talking, just staring in at the frenetic activity: celebs, Marco and two chef helpers running...
La Tasca YUM! 50% off ALL FOOD…
Do vouchers work for restaurants? Well, I just tried somewhere new & loved it! Having scanned down the restaurant vouchers list, the other day, to see what was available. My eyes popped onto a La Tasca 50% off deal; actually better than a 2for1 as it’s 50% off all food including starters and desserts. Now I’m not...
Diluting Champagne is MoneySaving.
Here’s a valuable MoneySaving lesson – unfortunately its application is quite specific so I’m not sure how useful it’ll be for everyone. I was filming for ITV1 Tonight yesterday, a programme I’m doing for Friday 6 Feb on savings. It’s being put together on a very tight deadline, so we’re doing quite a lot on the hoof....
I lost 1 stone in 6 weeks on the “do I really look like that?!” plan.
Hoorah. I’ve just hit my target of losing a stone, not a Money Diet but a real one. It all started when I saw myself on the beach in a friend’s wedding video, and my belly didn’t resemble my own self image. So I immediately said to the MSF “I’m on a diet”. She asked “when?” and...
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Martin Lewis: Is it time to ban unnecessary Christmas presents?5 December 2022Update September 2017: It’s eight years since I first braved this subject, expecting a snowstorm of protest. Instead, year after year more join in, like Julia who recently tweeted me, “@MartinSLewis, finally took your advice and told my family I can’t afford Christmas presents. What a weight off my mind. Thank you.” One year even the Archbishop of...
Martin Lewis: The one thing everyone aged over 66 needs to know29 November 2022It is a national tragedy that getting on for a million pensioners, many of whom have been paying into the system for years, are missing out on a critical boost to their income. It's called pension credit, and this year it also means you get an extra £650 to help with energy bills.