The ‘everyone tell Starbucks your name is Bob’ campaign

Having just had a coffee meeting, I experienced Starbucks’ new corporate policy of asking everyone their name. It didn’t make me feel warm and fuzzy – I actually found it rather intrusive. I don’t want my name shouted across the store. Why does the coffee purchase need personalising? So I’ve a cunning plan…. Of course this isn’t...

Martin Lewis

18 April 2012

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