MoneySavingExpert voted one of the UK’s top 10 'brands'
We’ve had some good news in MSE Towers this week – again we’ve been voted one of the UK’s top 10 ‘brands’ in the YouGov Brand Buzz Index.
We’ve actually been in the top 10 a couple of times before (see MoneySavingExpert: a stronger brand than iTunes) but not for one or two years, (bouncing around the periphery I suspect) so it’s great to have re-entered the charts.
These brands were rated using the YouGov Brand Index ‘Buzz score’, which asks respondents: "If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2014 and these scores are representative of the general population.
And our entry
(10) MoneySavingExpert.com (new entry)
As Britain continues to emerge from economic difficulty, the rate at which this reaches the pockets of ordinary people is less clear. The desire to acquire the best deal still remains and the website is a great outlet for consumers to identify one. Martin Lewis, the face of the company, is very visible on television, helping to boost the website’s profile.
The results from the 2014 Buzz Index are as follows:
UK Top Buzz Rankings
| Rank | Brand | 2014 Score |
|---|---|---|
| 1 | Aldi | 26.3 |
| 2 | Lidl | 20.3 |
| 3 | John Lewis | 18.3 |
| 4 | BBC iPlayer | 18.0 |
| 5 | Dyson | 14.0 |
| 6 | Waitrose | 13.1 |
| 7 | BBC.co.uk | 11.6 |
| 8 | Netflix | 11.3 |
| 9 | Marks and Spencer | 11.3 |
| 10 | MoneySavingExpert.com | 11 |
What is really interesting to see is that MSE is considerably smaller in terms of workforce compared to the other entities mentioned, with just under 90 employees rather than the 1,000s or 10,000s which I suspect the others employ. We don’t have a ‘brand manager’ – actually we don’t really think about ourselves as a ‘brand’ at all – we just focus all of our efforts on our main goal of saving people money.
I’m delighted that we hit this having just hit more than 10 million people on our weekly email list – rock on Tommy!
