I can hardly believe I’ve just written that title. Yet I’ve just seen it in the papers (here’s the Guardian version) from YouGov’s newly-released annual Brand Index. Wow! It’ll only be the site’s 10th birthday in February.
Frankly, last year I’d already smacked my gob writing that we’d overtaken Apple as we hit 5th spot. Yet to be ahead of the UK high street bastion that is M&S is knee-trembling.
Here’s the top 10. (Last year’s figures, taken from here, are in brackets)
1. BBC iPlayer (1)
2. John Lewis (4)
3. Amazon (2)
4. MoneySavingExpert (5)
5. Marks & Spencer (3)
6. Apple iPad (Apple itself was 6 last year)
7. Sainsbury’s (7)
8. bbc.co.uk (new entry)
9. Samsung (9)
10. Cathedral City (8)
The one missing from last year is Google, which has dropped out of the top 10.
I hope its not too Oscar-speechy to write here how proud I am of my team. There are just over 40 people working for MoneySavingExpert, and yet we are playing with some of the world’s mega-corporates, who employ more than that in their internal communications teams, never mind marketing.
And, of course, while I’m gushing… thank you for the trust. We will endeavour to continue to deserve it.