It seems the site’s ‘brand buzz’ has jumped in the mid-year rankings. In January I wrote that we’d joined the big boys in the Brand Index buzz rankings (see MSE cracks top 10 brands) – quite an achievement for our team of around 40, compared to the 10,000s of the rest.
Well a friend’s just emailed me the ‘mid-year’ rankings and, gobsmackingly, we’re now in the top five, having overtaken Apple of all things. Here’s the list (interesting to note iPlayer has overtaken Amazon as number one for the first time).
- BBC iPlayer
- John Lewis
- Cathedral City