How you doin'?
I feel a bit like Joey from Friends… How you doin’? I’ve just spotted the ‘insights’ section of my Facebook page and been rather surprised by the profile of members on there, it’s packed with women. So for stats lovers here you go…
Total number 51,830
USER PERCENT
| Male | Female | Total | ||
| 23% | 75% | 98% | ||
| Age | 13-17 | 0% | 0% | 0% |
| Age | 18-24 | 2% | 4% | 6% |
| Age | 25-34 | 7% | 22% | 29% |
| Age | 35-44 | 8% | 27% | 35% |
| Age | 45-54 | 4% | 15% | 19% |
| Age | 55+ | 2% | 7% | 9% |
ACTIVE USER PERCENT
| Male | Female | Total | ||
| 15% | 83% | 98% | ||
| Age | 13-17 | 0% | 0% | 0% |
| Age | 18-24 | 1% | 2% | 3% |
| Age | 25-34 | 3% | 18% | 21% |
| Age | 35-44 | 5% | 30% | 35% |
| Age | 45-54 | 4% | 21% | 25% |
| Age | 55+ | 2% | 12% | 14% |
What’s interesting is how different Facebook users are to site users. While of course they’re only a fraction of the number of site users, it’s a pretty decent sample size.
While on an age basis it’s roughly similar, it’s far more skewed towards female MoneySavers. I suspect that’s more to do with the demographic of who joins people pages on Facebook rather than anything else (so nowt for Mrs MSE to worry about). But I think I know now, if I put tips in my Facebook page, to remember who’s reading!
P.S. Update: Lots of people have been asking who the ‘other 2% are’ – sadly it’s a boring answer – they’re people who haven’t specified their gender.
