I’ve just come back from a lunch meeting to discover we cracked a new landmark. There are now 3,000,000 people being sent the weekly email. It’s a staggering number, not far from 1 in 10 working adults in the UK. As always I’m very proud of the site, my MSE team, and what we’ve achieved, and huge thanks to all the contributing forumites and those who tell friends about the site.
The last 500,000 has been done in less than 4 months, a staggering rate, and sadly indicative of current climes. Over the last 12 months, nearly 1,300,000 have added themselves to the email list. Plus I suspect for the first time, this January we will have over 7,000,000 unique users.
For my fellow MoneySaving stats nerds here’s the progress chart for the weekly e-mail (it includes links to the waybackmachine. Sometimes images go missing from old versions of the site, so to help improve that we may be a few days off).
August 2002… Home Page. I launched the site as a personal home page…. See what it looked like
22 Feb 2003… The Site’s Birth. I had the site developed into the first version of what it is today… See what it looked like
25 April 2003…. 10,000 on email list. See what it looked like
11 January 2004… 50,000 on email list. See what it looked like
30 July 2004… 100,000 on email list. See what it looked like
28 April 2005… 250,000 on email list. See what it looked like
3 March 2006… 500,000 on email list. See what it looked like
24 Feb 2007…. 1,000,000 on email list. See what it looked like
20 April 2008… 2,000,000 on email list. See what it looked like
19 September 2008…. 2,500,000 on email list! (not available yet)
15 January 2009… 3,000,000 on the email list.
I wrote in the 2,500,000 email announcement about what the growth of the site has meant. And the continued growth increases all of that. I do start to question “how big can it get?” At what level do we hit market maturity, when everyone who can get the email or will get the email has?