At last Carol Vorderman quits doing the secured loan adverts.

I can honestly say I felt genuinely delighted to read in the Daily Mirror that Carol Vorderman won’t be renewing her contract with First Plus to advertise secured loans.

Nearly two years ago this site was at the forefront of the petition to ask her to consider stopping doing the adverts as the power of her brand, being the UK’s most recognized arithmetician, ran the risk of people taking the loans when they weren’t suitable.

While it may have taken a little longer than we may’ve wished, I’m delighted to see that now, in the midst of the credit crunch, she’s decided to call it a day. I wish her the best of luck with the exciting new projects mentioned in the article.