I’ve just received the following press release from Hitwise, the most authoratitive web stats provider. As you’ll see, the site is now officially number one. We’ve been top on all its quarterly announcements for over a year, but this is the first time we’ve topped its annual rankings… long may it continue. Thanks to all MoneySavers who recommend it.
Hitwise press release:
Hitwise UK Online Performance Awards Winners
London, 14 April 2008
Hitwise, the leader in online competitive intelligence, today announced the most popular websites from more than 50 industries in the UK during 2007.
The Hitwise UK Annual Online Performance Awards recognise outstanding online business achievement and acknowledge the most successful websites as categorised in Hitwise’s key industries, defined by the percentage of user visits a UK website received between January and December 2007. Also included are the most searched-for brands, based on volume of searches.
As Hitwise reports on the anonymous online usage and search behaviour of more than 8.43 million UK Internet users – the largest online sample of its kind – this unique awards programme recognises excellence in online performance through public popularity.
“Website visits and searches provide an excellent measure of a website’s success and brand popularity. Each of our award winners have been recognised by UK consumers as leaders in their category,” commented Daniel King, General Manager for Hitwise UK. “This is truly a people’s choice award, as UK Internet users have determined Hitwise UK’s annual top websites and online brands.”
Hitwise would like to congratulate these businesses on being the most popular websites in their respective categories for 2007.
For a complete list of top 10 winners, please visit the Hitwise United Kingdom Awards Winners page.
No. 1 Online Performance Award Winners 2007
During 2007, the following websites ranked #1 by visits among all United Kingdom websites in their respective categories.
Automotive – Classifieds – www.autotrader.co.uk
Automotive – Dealerships – www.carcraft.co.uk
Automotive – Manufacturers – www.bmw.co.uk
Aviation – Commercial Airlines – www.easyjet.com
Business and Finance – Banks and Financial Institutions – www.lloydstsb.com
Business and Finance – Business Directories – maps.google.co.uk
Business and Finance – Business Information – www.moneysavingexpert.com
Business and Finance – Employment and Training – www.jobcentreplus.gov.uk
Business and Finance – Insurance – www.moneysupermarket.com
Business and Finance – Property – www.rightmove.co.uk
Business and Finance – Stocks and Shares – uk.finance.yahoo.com
Business and Finance – Telecommunications – www.bt.com
Business and Finance – Utilities – www.uswitch.com
Community – Humanitarian – www.raceforlifesponsorme.org
Computers and Internet – Electronics – www.sony.co.uk
Computers and Internet – Hardware – www.euro.dell.com
Computers and Internet – Social Networking and Forums – www.bebo.com
Entertainment – Arts – www.tate.org.uk
Entertainment – Movies – www.odeon.co.uk
Entertainment – Photography – www.pixmania.co.uk
Food and Beverage – Lifestyle and Reference – www.bbc.co.uk/food
Food and Beverage – Restaurants and Catering – www.beerintheevening.com
Government – Central –www.metoffice.gov.uk
Health and Medical – Health Insurance – www.norwichunion.com
Lifestyle – Beauty – www.avon.uk.com
Lifestyle – Dating – www.gaydar.co.uk
Lifestyle – Family – www.genesreunited.co.uk
Lifestyle – Weddings – www.hitched.co.uk
Lifestyle – Womens Sites – www.handbag.com
Music – Companies – www.sonybmg.co.uk
News and Media – Print – www.telegraph.co.uk
Shopping and Classifieds – Apparel and Accessories – www.next.co.uk
Shopping and Classifieds – Appliances and Electronics – www.currys.co.uk
Shopping and Classifieds – Automotive – www.ebaymotors.co.uk
Shopping and Classifieds – Books – www.whsmith.co.uk
Shopping and Classifieds – Computers – www.euro.dell.com
Shopping and Classifieds – Department Stores – www.amazon.co.uk
Shopping and Classifieds – Flowers and Gifts – www.iwantoneofthose.com
Shopping and Classifieds – Grocery and Alcohol – www.tesco.com/grocery
Shopping and Classifieds – Health and Beauty – www.boots.com
Shopping and Classifieds – House and Garden – www.diy.com
Shopping and Classifieds – Intimate Apparel and Accessories – www.annsummers.co.uk
Shopping and Classifieds – Music – play.com
Shopping and Classifieds – Rewards and Directories – www.kelkoo.co.uk
Shopping and Classifieds – Sport and Fitness – www.halfords.com
Shopping and Classifieds – Ticketing – www.ticketmaster.co.uk
Shopping and Classifieds – Toys and Hobbies – www.toysrus.co.uk
Shopping and Classifieds – Video and Games – play.com
Sports – Football – www.liverpoolfc.tv
Travel – Agencies – www.expedia.co.uk
Travel – Cruises – www.pocruises.com
Travel – Destinations and Accommodation – www.laterooms.co.uk
Travel – Maps – www.multimap.com
Travel – Transport – www.easyjet.com
About Hitwise:
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behaviour of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.
