Icstis: The most stupid rebranding I’ve ever seen
22 October 2007
The premium phone line regulator Icstis is rebranding itself PhonePayPlus. This is one of the most idiotic rebrandings I’ve seen. The new name sounds like it’s a telecom’s provider, one of the very companies it’s supposed to be regulating. Worse still, when you get to its new website… it doesn’t actually tell you what it does.
Whether they’ve paid a fortune for this rebranding or done it themselves; I neither know nor care. Yet it should stop before it’s too late. Icstis was a name people knew. If it wants to change the name so people can understand it better… here’s my suggestion for free… no expensive branding consultants needed….
How about calling it “The Premium Phone Line Regulator”.
Related Articles
-
Martin Lewis: Payment holidays extended – but should you take one? Mortgages, credit cards, loans, payday loans, car finance and more
11 August 2020
Within the last week, we've seen the extension of coronavirus credit card, personal loan and overdraft help to 31 October 2020, with mortgage payment holidays already extended. The regulator's other help schemes are also likely to be extended too, including car finance and payday loans, yet should you do it?
Latest MoneySaving Tips
-
Martin: Firms fight for business againIncl new £125 bank switch bribe
-
Work from home, EVEN part-time?Claim tax back
-
MSE special: UK's cheapest energySave £200+/yr
-
40+ birthday freebiesIncl Krispy Kreme
-
Back to uni?Tuition fee refunds? & more
-
6 new Covid need-to-knowsIncl mortgage help & more
-
BT & EE warningIt plans inflation-busting hikes
-
Tesco 'Clubcard Prices' are backBut are they any good?
-
100 days to XmasAct now to save
View more
Get all this & more in MoneySavingExpert's weekly email full of guides,vouchers and deals
Recent Blogs
-
Is it time to ban Christmas presents?
14 September 2020
Update September 2017: It’s eight years since I first braved this subject, expecting a snowstorm of protest. Instead, year after year more join in, like Julia who recently tweeted me, “@MartinSLewis, finally took your advice and told my family I can’t afford Christmas presents. What a weight off my mind. Thank you.” One year even the Archbishop of... -
Martin Lewis: I confess, I did a 'decoy effect' experiment on my Twitter and Facebook followers… and it may be why they're buying more Jaffa Cakes
7 September 2020
Behavioural economics is a powerful science. Some retailers are undoubtedly using it to make us pay more to get less. One element is the 'decoy effect' – where a higher-priced item is sold, to make items next to it look like bargains. So I wanted to do a little experiment to test it -
Martin Lewis: Payment holidays extended – but should you take one? Mortgages, credit cards, loans, payday loans, car finance and more
11 August 2020
Within the last week, we've seen the extension of coronavirus credit card, personal loan and overdraft help to 31 October 2020, with mortgage payment holidays already extended. The regulator's other help schemes are also likely to be extended too, including car finance and payday loans, yet should you do it?
Have your say
This is an open discussion but the comments do not represent the views of MSE. We want everyone to enjoy using our site but spam, bullying and offensive comments will not be tolerated. Posts may be deleted and repeat offenders blocked at our discretion. Please contact fbteam@moneysavingexpert.com if you wish to report any comments.