
Icstis: The most stupid rebranding I’ve ever seen
The premium phone line regulator Icstis is rebranding itself PhonePayPlus. This is one of the most idiotic rebrandings I’ve seen. The new name sounds like it’s a telecom’s provider, one of the very companies it’s supposed to be regulating. Worse still, when you get to its new website… it doesn’t actually tell you what it does.
Whether they’ve paid a fortune for this rebranding or done it themselves; I neither know nor care. Yet it should stop before it’s too late. Icstis was a name people knew. If it wants to change the name so people can understand it better… here’s my suggestion for free… no expensive branding consultants needed….
How about calling it “The Premium Phone Line Regulator”.
Update: We are aware that some users may currently be having issues seeing the comments and we're working on it.
Have your say
This is an open discussion but the comments do not represent the views of MSE. We want everyone to enjoy using our site but spam, bullying and offensive comments will not be tolerated. Posts may be deleted and repeat offenders blocked at our discretion. Please contact fbteam@moneysavingexpert.com if you wish to report any comments.