Icstis: The most stupid rebranding I’ve ever seen
The premium phone line regulator Icstis is rebranding itself PhonePayPlus. This is one of the most idiotic rebrandings I’ve seen. The new name sounds like it’s a telecom’s provider, one of the very companies it’s supposed to be regulating. Worse still, when you get to its new website… it doesn’t actually tell you what it does.
Whether they’ve paid a fortune for this rebranding or done it themselves; I neither know nor care. Yet it should stop before it’s too late. Icstis was a name people knew. If it wants to change the name so people can understand it better… here’s my suggestion for free… no expensive branding consultants needed….
How about calling it “The Premium Phone Line Regulator”.
Update: We are aware that some users may currently be having issues seeing the comments and we're working on it.
Related Articles
-
Martin Lewis: The one thing everyone aged over 66 needs to know
17 June 2022![]()
It is a national tragedy that getting on for a million pensioners, many of whom have been paying into the system for years, are missing out on a critical boost to their income. It's called pension credit, and this year it also means you get an extra £650 to help with energy bills. -
Martin Lewis: What I asked the Chancellor to do when I spoke to him on Monday...
26 May 2022![]()
With the announcement of the Government's energy cost of living plans due out at lunchtime. I thought I'd speedily bash out a note down of what (from memory) I'd asked the Chancellor for when we spoke on Monday - and the other general suggestions I've been making. -
Martin Lewis: Got a cash ISA? You should probably ditch it
24 May 2022![]()
Press the rewind button and go way back to April 2015... Possibly on the telly in the corner of your living room, I was on-air at the time urging savers as usual to use their new tax-free cash ISA allowance – because 'money was nicer in an ISA'. But things changed in 2016.
Latest MoneySaving Tips
-
8 travel-money must-knowsDon't overpay to pay (ole!)
-
Martin's energy need-to-knowsAs bills set to rise by 52%
-
New. Cheapest ever loans at 2.7%If you NEED to borrow
-
44 tips to be tight (in a good way)Eg, use bulldog clips to eke out last toothpaste
-
£50 two-week summer breakFor teens - free if on a low income
-
Blue Light Card discounts boostedFor NHS and emergency workers
-
2for1 theme parks and attractionsAlton Towers, Thorpe Park and more
-
Ends Thu. 5GB Sim '£4 a month'Plus roam-like-home in Europe
Recent Blogs
-
Martin Lewis: The one thing everyone aged over 66 needs to know
17 June 2022![]()
It is a national tragedy that getting on for a million pensioners, many of whom have been paying into the system for years, are missing out on a critical boost to their income. It's called pension credit, and this year it also means you get an extra £650 to help with energy bills. -
Martin Lewis: What I asked the Chancellor to do when I spoke to him on Monday...
26 May 2022![]()
With the announcement of the Government's energy cost of living plans due out at lunchtime. I thought I'd speedily bash out a note down of what (from memory) I'd asked the Chancellor for when we spoke on Monday - and the other general suggestions I've been making. -
Martin Lewis: Got a cash ISA? You should probably ditch it
24 May 2022![]()
Press the rewind button and go way back to April 2015... Possibly on the telly in the corner of your living room, I was on-air at the time urging savers as usual to use their new tax-free cash ISA allowance – because 'money was nicer in an ISA'. But things changed in 2016. -
Martin Lewis: 'UO is just as important as UX: A tip for anyone developing their website or app'
6 May 2022![]()
I set up MoneySavingExpert.com nearly 20 years ago – when arguably the modern web was still in its infancy. With an abundance of self-belief (something I had too much of then, as I realise now) I decided not to read any books, or follow prevailing wisdom on how a site should operate – and just do it my way.
Have your say
This is an open discussion but the comments do not represent the views of MSE. We want everyone to enjoy using our site but spam, bullying and offensive comments will not be tolerated. Posts may be deleted and repeat offenders blocked at our discretion. Please contact fbteam@moneysavingexpert.com if you wish to report any comments.