Icstis: The most stupid rebranding I’ve ever seen
The premium phone line regulator Icstis is rebranding itself PhonePayPlus. This is one of the most idiotic rebrandings I’ve seen. The new name sounds like it’s a telecom’s provider, one of the very companies it’s supposed to be regulating. Worse still, when you get to its new website… it doesn’t actually tell you what it does.
Whether they’ve paid a fortune for this rebranding or done it themselves; I neither know nor care. Yet it should stop before it’s too late. Icstis was a name people knew. If it wants to change the name so people can understand it better… here’s my suggestion for free… no expensive branding consultants needed….
How about calling it “The Premium Phone Line Regulator”.
Related Articles
-
Martin Lewis: Is it time to ban unnecessary Christmas presents?
11 September 2023![]()
Update September 2017: It’s eight years since I first braved this subject, expecting a snowstorm of protest. Instead, year after year more join in, like Julia who recently tweeted me, “@MartinSLewis, finally took your advice and told my family I can’t afford Christmas presents. What a weight off my mind. Thank you.” One year even the Archbishop of... -
Martin Lewis: Five things all new English university starters should know
4 September 2023![]()
The 2023 academic year is about to start, and it'll see the biggest shake-up to student finance in England for a decade. The changes are both subtle and massive. On the surface they look like a tweak, in practice they will increase the eventual cost of going to university by over 50% for many typical graduates.
26 September 2023
-
Martin: It's Meter Reading Week
His 9 energy need-to-knows
-
Martin's savers alert
After base rate freeze
-
Grab 1.5yrs' FREE family insurance
Travel, mobile & breakdown
-
FREE Greggs pizza slice & hot drink
Normally up to £4
-
14,000 Vax codes
Incl £400 cordless for £100
-
Mortgage rates are falling
Is now the time to fix?
-
Now FOUR banks pay you to switch
Up to a FREE £210
-
Read the full email
For all the latest deals, guides and loopholes simply sign up today – it's spam-free!
Recent Blogs
-
Martin Lewis: Is it time to ban unnecessary Christmas presents?
11 September 2023![]()
Update September 2017: It’s eight years since I first braved this subject, expecting a snowstorm of protest. Instead, year after year more join in, like Julia who recently tweeted me, “@MartinSLewis, finally took your advice and told my family I can’t afford Christmas presents. What a weight off my mind. Thank you.” One year even the Archbishop of... -
Martin Lewis: Five things all new English university starters should know
4 September 2023![]()
The 2023 academic year is about to start, and it'll see the biggest shake-up to student finance in England for a decade. The changes are both subtle and massive. On the surface they look like a tweak, in practice they will increase the eventual cost of going to university by over 50% for many typical graduates.
