Icstis: The most stupid rebranding I’ve ever seen
The premium phone line regulator Icstis is rebranding itself PhonePayPlus. This is one of the most idiotic rebrandings I’ve seen. The new name sounds like it’s a telecom’s provider, one of the very companies it’s supposed to be regulating. Worse still, when you get to its new website… it doesn’t actually tell you what it does.
Whether they’ve paid a fortune for this rebranding or done it themselves; I neither know nor care. Yet it should stop before it’s too late. Icstis was a name people knew. If it wants to change the name so people can understand it better… here’s my suggestion for free… no expensive branding consultants needed….
How about calling it “The Premium Phone Line Regulator”.
Related Articles
-
Martin Lewis on pension credit: What over-66s need to know
24 September 2024![]()
Nearly a million pensioners are missing out on pension credit, a vital benefit worth £1,000s a year for many, which tops up your income. -
Martin Lewis: Is it time to ban unnecessary Christmas presents?
17 September 2024![]()
Update September 2017: It’s eight years since I first braved this subject, expecting a snowstorm of protest. Instead, year after year more join in, like Julia who recently tweeted me, “@MartinSLewis, finally took your advice and told my family I can’t afford Christmas presents. What a weight off my mind. Thank you.” One year even the Archbishop of...
1 October 2024
-
Martin: 'Get off the Energy Cap'
'You're overpaying'
-
Two FREE £175 bank switches
Which wins for you?
-
Save £100s on home insurance
Here's how
-
Amazon 'Prime Big Deal Days'
Sort deals from duds
-
Toy sales: Up to 50% off
At Tesco, Asda & more
-
Free solicitor-drafted wills
If you're 55+
-
Winter Fuel Payments legal bid
To reinstate for all
-
Read the full email
For all the latest deals, guides and loopholes simply sign up today – it's spam-free!
Recent Blogs
-
Martin Lewis on pension credit: What over-66s need to know
24 September 2024![]()
Nearly a million pensioners are missing out on pension credit, a vital benefit worth £1,000s a year for many, which tops up your income. -
Martin Lewis: Is it time to ban unnecessary Christmas presents?
17 September 2024![]()
Update September 2017: It’s eight years since I first braved this subject, expecting a snowstorm of protest. Instead, year after year more join in, like Julia who recently tweeted me, “@MartinSLewis, finally took your advice and told my family I can’t afford Christmas presents. What a weight off my mind. Thank you.” One year even the Archbishop of...
