Thankfully I was opening a can of Asda Mushroom soup

4 September 2007

As MoneySaving Towers was having new windows fitted on Friday I was working from home. And after returning from doing freebies on Radio 2 I was on the phone to the producer of my next Tonight with Trevor which is on Supermarket Shopping Secrets. One of the big issues we’re investigating is what the scale of difference is in supermarket branding and the impact of the downshift challenge. Thankfully, the moment he called to chat through it, I admitted I was in the middle of opening a can of mushroom soup for a quick lunch. He asked “Who made it?” It was Asda Own Brand!

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