And now companies act like politicians pre-spinning announcements… will the British Gas rise really happen?

So we’ve all seen the coverage that British Gas is due to raise prices by 25% this month, and panic and press has ensued. Will it happen? I doubt it. My suspicion is these rises have been rather cleverly leaked, so that when an actual price rise does happen this month, say of 15%, everyone breathes a sigh of relief “phew it wasn’t as bad as we thought”. It will be interesting to see whether this classic political spin is starting to happen in big company pricing too.

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