Alliance & Leicester has just sent out a press release on the following: “With US
Independence Day just around the corner, Alliance & Leicester is encouraging new
customers to declare independence from their existing bank and switch to…. etc.”
Without doubt the most tenuous release I’ve seen in ages, though to be fair at
least its account is the market leader (see Best Current Account article). You’d
be amazed how many press releases I receive from poor performers extolling their
products. They’re filed in the bin in seconds!
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