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MoneySavingExpert voted one of the UK’s top 10 ‘brands’

MoneySavingExpert voted one of the UK’s top 10 brands

MoneySavingExpert voted one of the UK’s top 10 'brands'

We’ve had some good news in MSE Towers this week – again we’ve been voted one of the UK’s top 10 ‘brands’ in the YouGov Brand Buzz Index.

We’ve actually been in the top 10 a couple of times before (see MoneySavingExpert: a stronger brand than iTunes) but not for one or two years, (bouncing around the periphery I suspect) so it’s great to have re-entered the charts. 

These brands were rated using the YouGov Brand Index ‘Buzz score’, which asks respondents: "If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2014 and these scores are representative of the general population.

And our entry

(10) MoneySavingExpert.com (new entry)
As Britain continues to emerge from economic difficulty, the rate at which this reaches the pockets of ordinary people is less clear. The desire to acquire the best deal still remains and the website is a great outlet for consumers to identify one. Martin Lewis, the face of the company, is very visible on television, helping to boost the website’s profile.

The results from the 2014 Buzz Index are as follows:

UK Top Buzz Rankings

Rank Brand 2014 Score
1 Aldi 26.3
2 Lidl 20.3
3 John Lewis 18.3
4 BBC iPlayer 18.0
5 Dyson 14.0
6 Waitrose 13.1
7 BBC.co.uk 11.6
8 Netflix 11.3
9 Marks and Spencer 11.3
10 MoneySavingExpert.com 11

What is really interesting to see is that MSE is considerably smaller in terms of workforce compared to the other entities mentioned, with just under 90 employees rather than the 1,000s or 10,000s which I suspect the others employ. We don’t have a ‘brand manager’ – actually we don’t really think about ourselves as a ‘brand’ at all – we just focus all of our efforts on our main goal of saving people money.

I’m delighted that we hit this having just hit more than 10 million people on our weekly email list – rock on Tommy!

The MSE Towers Christmas Quiz – the ANSWERS

The MSE Towers Christmas Quiz – the ANSWERS

The MSE Towers Christmas Quiz – the ANSWERS

On Tuesday I published the questions I put to the MSE Towers team at our annual Christmas party quiz. If you’ve not read it, then try your luck there before reading the answers below.

Round 1: What year did it happen in the 90s

There is one answer for each year 1990-1999, no year is duplicated.

  1. The Channel Tunnel opens
  2. Princess Diana dies in Paris
  3. The Summer Olympics are held in Atlanta, Georgia
  4. Nelson Mandela is released from jail
  5. John Major leads the Conservatives to a General Election victory over Neil Kinnock’s Labour Party
  6. Blur beats Oasis in the battle of the bands when Country House reaches number 1 in the charts ahead of Roll With It
  7. Google is founded
  8. Freddie Mercury and Robert Maxwell die
  9. The Grand National is cancelled after a false start
  10. Britney Spears hits number 1 with Baby, One More Time

Answers to Round 1: What year did it happen in the 90s:

  1. 1994
  2. 1997
  3. 1996
  4. 1990
  5. 1992
  6. 1995
  7. 1998
  8. 1991
  9. 1993
  10. 1999

Round 2: The Martin Round

This round has a proud tradition. All are questions I set without needing to reference research. You can probably tell a lot about me because of it!

  1. What is Picard’s Borg name?
  2. Who is on the back of a £50 note? NB: this is the question I got wrong on CBBC show ‘Hacker Time’ – luckily I got the rest right and ‘escaped’!
  3. What is the current year… in the Jewish calendar?
  4. Which is the only letter in scrabble all SIX vowels can be put after to form an allowed (SOWPODS) two letter word?
  5. Who were the three Kings who reigned in England in 1066 after Edward the Confessor?
  6. What is the Kobayashi Maru?
  7. What do you call the second in command of a Roman Century?
  8. How many months of the year are allowed at Scrabble (SOWPODS)?
  9. Who died first: Genghis Khan, Attila the Hun or Peter the Great?
  10. Which of the following words is derived from the Greek for Pebble Worm

A) Anaconda B) Crocodile C) Conger Eel D) Iguana

NB. This was the £250,000 question on Who wants to Be a Millionaire that Angela Rippon and I decided to ‘take the money’ instead of answering.

Answers to Round 2: Martin’s Round

  1. Locutus
  2. Matthew Boulton or James Watt
  3. 5775
  4. M
  5. William, Harold and Edgar Atheling
  6. The Star Trek academy test which was deemed unwinnable until Kirk won (by changing the programme, ie, cheating)
  7. Optio
  8. Three – March, May, August,
  9. Attila the Hun died 428 (Genghis Khan died 1223, Peter the Great in 1725)
  10. B. Crocodile

Round 3: News and Sport Round

  1. What is the shortest individual race in the Summer Olympics?
  2. What was the exact offence Oscar Pistorius was found guilty of?
  3. What is the men’s 100m running world record?
  4. Name the consumer minister and the shadow consumer minister?
  5. What group were England in for the men’s football World Cup round robin?
  6. Which country became the 18th to join the Eurozone in 2014?
  7. What’s the difference between running SPECIFICALLY the 400m at an outdoor track to an indoor track?
  8. In which city did George Clooney and Amal Alamuddin get married?
  9. What’s the maximum possible break at snooker?
  10. And we’d done news and sport, so what better way to finish than with weather… at what temperature does water freeze… in fahrenheit?

Answers to Round 3: News and Sport Round

  1. 50m freestyle swimming
  2. Culpable homicide (1 point) – if you said manslaughter, half a point
  3. 9.58 seconds
  4. Jo Swinson and Stella Creasy
  5. Group D
  6. Latvia
  7. Outdoors is run strictly in lanes, indoors you break after the first bend and then run together
  8. Venice
  9. 155 after a free ball and potting the black to start. It’s never been done in tournament play but has in an exhibition match
  10. 32

Round 4: the Movie Round
movie round

Answers to Round 4: the Movie Round

  1. Superman
  2. Jarhead
  3. 127 Hours
  4. Borat
  5. Rambo
  6. Scarface
  7. Karate Kid
  8. Napoleon Dynamite
  9. Sherlock Holmes

Let me know how you got on below.

The MSE Towers Christmas Quiz – can you beat them?

The MSE Towers Christmas Quiz – can you beat them?

The MSE Towers Christmas Quiz – can you beat them?

Each year at the MSE Christmas party the team are forced to love to play my Christmas quiz. So this year, ably aided by MSE’s Yasin and Catherine, I donned my sequined jacket (seriously), slicked back my hair (not seriously, I’ve not got enough) and turned Quizmaster.

Now it’s your turn to have a go (no googling), feel free to put your answers in the discussion below.

For obvious reasons I’ve left out the music round (which was name the song and the language it is in), the on-the-spot bonus questions and games and more – and the top two teams battled it out to win the overall contest in a tense rock, paper, scissors.

QUIZ ANSWERS PUBLISHED HERE

Round 1: What year did it happen in the 90s

There is one answer for each year 1990-1999, no year is duplicated.

  1. The Channel Tunnel opens
  2. Princess Diana dies in Paris
  3. The Summer Olympics are held in Atlanta, Georgia
  4. Nelson Mandela is released from jail
  5. John Major leads the Conservatives to a General Election victory over Neil Kinnock’s Labour Party
  6. Blur beats Oasis in the battle of the bands when Country House reaches number 1 in the charts ahead of Roll With It
  7. Google is founded
  8. Freddie Mercury and Robert Maxwell die
  9. The Grand National is cancelled after a false start
  10. Britney Spears hits number one with Baby, One More Time

Round 2: The Martin round

This round has a proud tradition. All are questions I set without needing to reference research. You can probably tell a lot about me because of it!

  1. What is Picard’s Borg name?
  2. Who is on the back of a £50 note? NB: this is the question I got wrong on CBBC show ‘Hacker Time’ – luckily I got the rest right and ‘escaped’!
  3. What is the current year… in the Jewish calendar?
  4. Which is the only letter in scrabble all SIX vowels can be put after to form an allowed (SOWPODS) two letter word?
  5. Who were the three Kings who reigned in England in 1066 after Edward the Confessor?
  6. What is the Kobayashi Maru?
  7. What do you call the second in command of a Roman century?
  8. How many months of the year are allowed in Scrabble (SOWPODS)?
  9. Who died first: Genghis Khan, Attila the Hun or Peter the Great?
  10. Which of the following words is derived from the Greek word for pebble worm?

A) Anaconda B) Crocodile C) Conger Eel D) Iguana

NB. This was the £250,000 question on Who Wants to Be a Millionaire that Angela Rippon and I decided to ‘take the money’ instead of answering.

Round 3: News and sport round

  1. What is the shortest individual race in the Summer Olympics?
  2. What was the exact offence Oscar Pistorius was found guilty of?
  3. What is the men’s 100m running world record?
  4. Name the consumer minister and the shadow consumer minister?
  5. What group were England in for the men’s football World Cup round robin?
  6. Which country became the 18th to join the Eurozone in 2014?
  7. What’s the difference between running SPECIFICALLY the 400m at an outdoor track to an indoor track?
  8. In which city did George Clooney and Amal Alamuddin get married?
  9. What’s the maximum possible break at snooker?
  10. And we’d done news and sport, so what better way to finish than with weather… at what temperature does water freeze… in fahrenheit?

Round 4: the Movie Round

movie round

Let me know how you get on below.

Past year’s quizzes

The MSE Christmas pub quiz 2013
The MSE Christmas pub quiz 2012
The MSE Christmas pub quiz 2011…can you beat the team?
The MSE Christmas pub quiz…can you beat the team?

Sadly no Morrisons £9 Baileys – but please don’t berate me!

Sadly no Morrisons £9 Baileys – but no need to berate me!

Sadly no Morrisons £9 Baileys – but no need to berate me!

Last year at the end of the second week of December, Morrisons ran a litre of Baileys for £9 promotion. And a cracking deal it was too.

This year and last year we’ve published the Christmas Deals Predictor on the site and I do a similar ‘Festive Forecaster’ on my TV show too (watch it here). This is a prediction of the Christmas deals that will come up this year based on firms’ previous offers. The idea is to help people plan to try and pinpoint a good time to buy.

As you’ll read or watch, it’s very clearly a bit of a crystal ball – it’s all about predictions – nothing is guaranteed. Indeed last year we had a 75% success rate, and it’s similar this year (as I state in the predictor and on my programme).

Sadly, it seems Morrisons isn’t doing a Baileys deal this year (or at least it hasn’t so far); a pity, but of course, it’s entitled not to. Yet I’ve had a small, but not insignificant, number of people writing something like this to me…

I watched Martin Lewis’s programme the other day and he said on the 11th December that Morrisons was doing a deal for £9 for a litre bottle of Baileys.

I have just returned from Morrisons and it hasn’t got a clue what the offer was about.

Please advise me why Martin Lewis advertised this?

I will not trust what he says again.”

Now I’m not sure why it’s the Baileys that has hit the Zeitgeist, it’s not the first thing the forecaster will be wrong on, nor is it the last. I am genuinely sorry we’re not 100% right on predictions, but we don’t expect to be – sometimes the crystal ball gets a bit cloudy.

I do hope people realise that a forecast, even if based on detailed research, is just that. And I very carefully use the word “predict” all the way through it.

The real reason why companies offer ‘a month’s free trial’

The real reason why companies offer ‘a month’s free trial’

The real reason why companies offer ‘a month’s free trial’

These days a very common method to build a customer base for service industries, whether it’s Netflix, credit monitoring services or even Graze food boxes, is the ‘month’s free subscription’.  

The obvious reason why companies do this is the apathy dividend – in other words, the hope that they’ll gain as people simply forget to cancel for a month or two. But this is a short-term contributor to profits as there’s actually a more powerful psychology at play here, which I suspect is a bigger win – let’s call it the ‘inertia dividend’.

We human beings are naturally pre-disposed to not liking to lose something that we have. Many people wouldn’t sign up for a movie service that they don’t really need if they had to pay for it, but would for a free month’s trial. They go in with a view to cancelling it when it ends, but at that point they become accustomed to it and now getting rid of it means a loss – and we don’t like loss.

The lust for such things doesn’t bounce back like elastic. We tend to feel the loss of a service far more potently than the joy at its gain in the first place.

An easy example is a salary rise (or cut in mortgage rate). At first you feel happy at the increased disposable income, yet soon that cash is normalised and we’re used to it. Take it away after we’ve adjusted to the new amount and the pain is high.

Just think of the number of people with gym memberships who don’t use them. The idea of losing the opportunity to go to the gym even though they rarely attend keeps them paying month after month. 

This is a dangerous sub-philosophy when it comes to MoneySaving. We have to be clinical and recognise our own biases. It’s important to try and revert your mindset back to where you were when you got it. Ask yourself: "If I didn’t have it, would I pay for it?" If the answer is no then be clinical and ditch it.

After all, if you’re paying for it by the month and you can cancel if you don’t use it, stop using it and then you can choose to sign up again.

I’d love to hear your experiences as to whether you feel you’re tough enough and hard enough to avoid this temptation or whether you’ve been caught by firms’ ‘inertia dividend’ and how much it has cost you.