You CANNOT give 110% effort – an explosion of pent up nerd rage

You CANNOT give 110% effort

You CANNOT give 110% effort

I call on the mathematically literate to join forces to together defeat the scourge of "giving 110%". It’s a numeracy blight on the lexicon of our country and it needs to be stopped.

This morning on Daybreak, I had the joyful opportunity to vent on this. An Illinois town has banned boys from wearing baggy jeans that show off their underpants. So, we were asked what we’d ban – and this pent up nerd rage exploded from me (see related blogs for the history of this).

For non-pedants wondering why this phrasing that peppers sports vox pops and X-factor (barring JLS, who delightfully always give 100%) annoys me so much…

  • Maximum effort is 100% – 110% is beyond your capacity.

    Even 101% means you are making an effort beyond your actual capacity. Some may argue it’s justified as you’re increasing your effort beyond what you thought was possible for you – yet that’s irrelevant as the percentage is a measure of maximum output. You can still only give 100%. If your effort output has increased, you need to recalibrate, so what you before called 100% effort, should now be seen as 91% effort.

  • If it’s based on average effort, then 110% isn’t trying that hard.

    If we act generously and find a way to uncap the effort limit by arguing that the percentage given relates to average not maximum effort – then in fact 110% isn’t trying that hard.

    After all, we must assume that with roughly 1/3 of the day sleeping and much of the rest of the day not at optimal levels – that our average effort level isn’t so high. So, a 10% uplift over your normal effort is in fact a rather weak attempt, surely you should be giving 200% (double average) or 1,000% or a million, or a billion or a Googolplex percent effort? It’s all nonsense.

    In one past X-factor, crooner contestant Ray Quinn promised to give 210% and later Robert promised 150%. Did this mean Ray was going to output more effort than Robert? No, it means both of them were talking piffle.

Of course there’s a tongue in cheek element to this blog – and it could be argued ’110% effort’ has become a standard phrase (cliché) within the English language and so is permissible, we already have a nation blighted by numeracy issues. To perpetuate a misunderstanding of percentages to millions of youngsters simply isn’t good. So, it’s time we put 100% to use, to stop it. Rant over – over to you…

Related Past Blogs


  • http://www.facebook.com/people/Malcolm-Reeves/1290983321 Malcolm Reeves

    Ships have a full speed and a flank speed so if you take full as 100% they can give 110% effort.  Flank speed is a there is a torpedo coming get out of the way even if the engines blow speed.

  • http://twitter.com/voidspace Michael Foord

    Hah, nonsense. :-)

    If 100% represents maximum sustainable capacity (which is all you can give in the *long run*) then you *can* give 110% for short periods of time. (But you risk burn out if you do it for extended periods of time).

  • http://twitter.com/voidspace Michael Foord

    And here’s the reference to put all the pedants to shame: http://kottke.org/11/05/how-giving-110-is-actually-possible  :-)

    (The full reference is by Economist Stephen Shmanske and his paper in the Journal of Quantitative Analysis in Sports titled “Dynamic Effort, Sustainability, Myopia, and 110% Effort”)

  • http://twitter.com/SteveManton CommanderPowell

    “I’m going to work twice as hard” means more and has less syllables too.

  • http://twitter.com/SteveManton CommanderPowell

    That’s the Spinal Tap equivelant for ships – “Why not make 10 louder”… “errhhh..these amps go up to 11!”

  • http://twitter.com/brucebantam Bruce Waite

    Totally agree, but the one that gets me is “The proof is in the pudding”. WRONG! WRONG! WRONG! The correct saying is “The proof of the pudding is in the eating”. This became corrupted some years back, and we now have a meaningless saying repeated ad infinitum on the television to the point where it has replaced the original. The correct version makes good sense – until you taste it you’ll never know if it’s any good. Let’s please try and use ”The proof of the pudding is in the eating” at every opportunity until the brainless usurper is banished into history. Rant over.

  • http://clark.cx Pete Clark

    I’m all for giving 75% – let’s keep things believable.

  • http://twitter.com/Cunningham_UK Alistair Cunningham

    I’m of the mind that to measure effort you’ve got to look at a long-term trend – therefore this is an average (mean). Effort is also a personal measure. For me to run a mile would take a lot of effort, but cycling 40 miles is a relatively standard task – the effort employed is not equal to others.

    Assuming effort is a measurable variable (as above)  any individual would also have a standard deviation to the effort employed.

    Empirically, it seems clear that some individuals put in a broadly consistent level of effort (low standard deviation) and some (in a work context) spend half the day messing around on Facebook and MSE.com (high standard deviation).

    Therefore for someone who puts in broadly consistent effort with a standard deviation of, say 5%, 110% effort might be quite special (2 standard deviations from the mean).

    However for the lazy, 110% effort might actually be only to put a modicum of effort in due to the drag their periods of ineffectiveness has on the mean.

  • http://twitter.com/Dragon_rat Dragonrat Jewellery

    This is one of many things that drive me up the wall.

  • http://twitter.com/Dragon_rat Dragonrat Jewellery

    Mine is “I could care less”.  It makes no sense whatsoever.  If you could care less, then you care at least a little bit.  What you mean is you couldn’t care less.

  • http://www.facebook.com/huw.sendell Huw Sendell

    I’m 110% behind you on this Martin!

  • http://twitter.com/voidspace Michael Foord

    But even if the proof is in the eating of the pudding, the proof is still in the pudding (you just don’t get the proof until you eat it).

  • http://www.facebook.com/elaine.wilkinson2 Elaine Wilkinson

    I agree, so much of our language has become “lost in translation”, through laziness as much as anything. We should always try to say what we mean as well as mean what we say. How much more than a 100% can one give?

  • Anonymous

    Saw you giving 110% on Daybreak earlier Martin – great effort :)

    I propose to ban the use of the word ‘like’ which all kids seem to use with far too much frequency these days e.g.  I went to the cinema like to see Harry Potter like and it was amazing like……arghhhhhhh

  • Steve Hodges

    ouch. lol

  • Anonymous

    I totaly agree 110% I blame the x factor and simon bloody Trowel. but what really get my goat is AT THE END OF THE DAY IT WILL BE BLAH BLAH BLHA . The only thing at the end of the day will be 12 a flipping clock 

  • http://twitter.com/DoshDaddy DoshDaddy.com

    Watching The Apprentice I can see that these people literally put 110% (their words, not mine) into things that get them attention. Since they put about 0.01% effort into other areas such as humility, sense of humour, consideration for other human beings; it might just be possible!

  • http://twitter.com/ShoesButtback Shoes Buttback

    Disagree. You can easily give 110%. If you give 110% of your previous level, I see no problem with describing that as 110%.

  • http://twitter.com/cmakki1069 Claudia Makki

    Will it offend you if I ‘like’ like this? 

  • http://pulse.yahoo.com/_NKGGRDFBV3BVJCJOWIBNH24OFY Charles

    It’s a metaphor. It’s idiomatic. Get over it!

  • http://twitter.com/NicolaRingrose Nicola Ringrose

    The thing that makes my blood boil is the weather presenters telling us we’ll have a “bit” of rain, you can’t get a bit of liquid – IT’S A DROP!!!!

  • Anonymous

    ‘fewer’ syllables

  • Anonymous

    * fewer syllables
    (fewer for quantitative and less for qualitative)

  • Roger ***

    I propose an absolute ban on misplaced apostrophes!

  • Anonymous

    It also suggests we can never be good enough if we cannot give the impossible 110 % as wel as encouraging inaccuracy, a lack of truthfulness and a penchant for boasting

  • Anonymous

    It also suggests you’re not good enough if you can’t produce the impossible as well as encouraging innacuracy, a lack of truthfulness and a penchant for boasting.

  • http://www.facebook.com/patience.jones1 Patience Jones

    I’m like, I totally agree with you.

  • Anonymous

    Has anyone else noticed that the BBC iPlayer volume goes up to 11?

  • Anonymous

    “If 100% represents maximum sustainable capacity”

    It doesn’t.  100% is merely the expression of a ratio – 100:100, which can be simplified to 1:1.  It is absolutely possible to offer higher ratios such as 2:1, which could be expended to read: 200%.  Per cent translates as ” for every hundred”.  Before people complain about the treatment of “our” language they should take the trouble to understand where it came from.

  • http://www.facebook.com/kharles.lug Kharles Lug

    Brava!  This,too, has been a bone of contention of mine.  As has….

    SURREAL.
    Darlings, surreal isn’t taking part in a TV show .Unless of course, you are wearing cottage cheese jeans, in which case, I shall be the judge!!

  • Anonymous

    ‘New and improved!’ on grocery products annoys me. They are either new or improved. Not both!

  • http://www.facebook.com/profile.php?id=552689227 Julia Paré

    This one really grates on me, I can often be heard screaming ‘fewer’ at the telly. Sat instead of sitting also drives me up the wall.

  • http://www.facebook.com/people/Margaret-Taylor/100000137978063 Margaret Taylor

    “lumps of cloud”
    “Am I bad?”
    but what really irritates is all the news anchors who “erm” and “urgh” all over the place! This happens most on the BBC. Have they never heard of pausing? They seem to feel the need to fill every void.

  • Phil Towle

    My recent favourite linguistics abhorrence has to be the
    amount people are “Turning Round”

    So she turned round to me and said…..but then I turned round to her and said….

    Surely it’s easier to start a conversation facing each other?! haha

  • http://twitter.com/chrisdwarren Chris Warren

    ‘Let’s say “100%” is the maximum amount of effort that can be consistently sustained’. 

    Why would you assume this?
    What athlete can consistently sustain 100% of their effort? You either take effort to mean their performance (which would deteriorate) or their desire to produce such a performance (which has an absolute maximum that could not be exceeded, any thought of holding some back would signify less than 100%).   

  • http://twitter.com/chrisdwarren Chris Warren

    Another odd assumption!
    Full clearly isn’t 100% for the ship if they have some in reserve.

  • http://www.mactonweb.com web development bangalore

    Even 101% means you are making an effort beyond your actual capacity.

  • http://www.mactonweb.com web development bangalore

    “The proof is in the pudding”. WRONG! WRONG! WRONG! The correct saying is “The proof of the pudding is in the eating”

  • http://www.mactonweb.com web development bangalore

    “The proof is in the pudding”. WRONG! WRONG! WRONG! The correct saying is “The proof of the pudding is in the eating”

  • http://www.facebook.com/profile.php?id=538794907 Sharron Penfold-Rees

    Totally agree, drives me nuts also!!

  • Mary-Geraldine Barlow

    Agree with this 100%, what is worse people who should know better use it for example a teacher at my sons school on awarding a prize, said ‘Thomas always gives 110%’ makes me very cross.

  • Anonymous

    English language and so is permissible, we already have a nation
    blighted by numeracy issues. To perpetuate a misunderstanding of
    percentages to millions of youngsters simply isn’t good.

  • http://www.facebook.com/Jean.Morris.was.McHugh Jean McHugh- Morris

    I keep hearing ’I would of’ instead of ‘I would have’ all the time, drives me 110% nuts!