I put out a press release on last night’s npower energy price rise today (see Cheapest Gas & Electricity article for details, the energy switching traffic light is now on red). Yet it caused me a problem: at one point ‘npower’ was at the start of a sentence, yet its brand name means the first letter isn’t capitalized. If it’s at the start of a sentence do you still begin with a capital letter?
What about eBay and iTunes as well – as there the second letter is capitalized.
Anyone want to eat, shoot, and leave me the answer?